Werner Lampert had already launched “Ja! Natürlich” (REWE) in 1994, thereby bringing organic products out of the niche market. With “Zurück zum Ursprung,” we have once again fundamentally transformed the Austrian food market.
Today, we are active in the European market and continue to grow—guided by the same principle that has driven us from the very beginning: organic as a holistic system, not just a marketing promise. We develop, operate, and scale organic brands for retailers and brand manufacturers. Our mission: first-class quality based on fair organic farming. With innovative solutions, heart, and mind, we make the impossible possible—in an environmentally, economically, and socially responsible way.
Up to 37% of global greenhouse gas emissions are generated by food production. This is driven by systems that are unsustainable for both people and the planet. Opaque supply chains, short-term thinking, and industrial agriculture—these have created structures that come at the expense of soil, animals, and farmers.
Accepting that is not an option for us. The alternative is not romanticized thinking confined to niche markets, but a clear strategy: transparent supply chains, higher standards, sustainable agriculture—all of which are economically viable and scalable. A healthy agricultural sector, the respectful treatment of animals, and the responsible use of natural resources are not mere ideals—they are the foundation for products that are good for people and the planet.
Retail groups and manufacturers cannot achieve on their own what requires a deep understanding of agriculture, quality assurance, and market dynamics. This is precisely where we come in as your strategic partner: we bridge the gap between agriculture and commerce, and between integrity and profitability.
We don’t just deliver a presentation and walk away. When we take on a project, we take on responsibility—strategically, operationally, and for the long term. From the initial analysis and product line development to day-to-day management in the marketplace. Our partners aren’t working with an external service provider, but with a team that understands their system from the inside and is fully committed to it.
Our recommendations are not based on market research reports, but on decades of experience with real products, real supply chains, and real markets. We have built organic umbrella brands, developed producer networks, and brought product lines to market—in multiple countries, over many years. We know what works because we built it ourselves and continue to manage it to this day.
Our partnerships have lasted for years and decades—not because contracts require it, but because the results speak for themselves. We don’t think in terms of projects with a beginning and an end, but rather in terms of systems that grow, evolve, and adapt to changes in the market. When you work with LAMPERT, you gain a partner who is here to stay.
General inquiries
info@lampert.bio
