How do I create sustainability guidelines that aren’t just on paper but actually work in practice? How do I develop standards that respect regional agriculture while still meeting quality requirements? And how can this be turned into a real competitive advantage—one that is credible, verifiable, and communicable?

We always start by listening. We talk to our project partners, understand where they currently stand, and then move forward together. The guidelines that result are not imported, one-size-fits-all standards. They are developed locally, taking into account regional value creation, production methods, and climatic conditions. And they are designed to be scientifically evaluated after implementation—so that the findings can be incorporated into their further development.

We develop customized guidelines for every step of the value chain—from agricultural production to processing. These guidelines are based on our eight core values: authentic origin, nature and climate protection, GMO-free, animal welfare, food quality, transparency, fairness for farmers, and fairness for customers. We translate these values into concrete, verifiable requirements.

Farming is local. Our standards are developed on the ground—in consultation with producers, taking into account regional conditions such as soil, climate, crops, and farming practices. What applies in Europe looks different in America.

Once the standards have been implemented, they undergo a scientific evaluation to assess their practical impact—ecological, social, and economic. These findings are directly incorporated into the further development of the guidelines. Standards are not static documents, but living systems.

A standard is only effective if it is monitored. We support the implementation of our guidelines through direct dialogue with producers and processors. We organize regular independent inspections and conduct our own audits and certifications. The results are recorded in the LAMPERT database.

Our audit and certification management system complies with ISO 9001:2015, Section 4.4, and has been audited by TÜV AUSTRIA.