Launched in 2006 as an organic brand for HOFER (ALDI SÜD Austria), Zurück zum Ursprung is now one of the best-known organic umbrella brands in the European food retail sector. Built on the LAMPERT standard with its eight core values—including regional sourcing, environmental protection, and animal welfare—the brand combines consistent sustainability with complete transparency through the LAMPERT database. Zurück zum Ursprung has proven that organic products not only work in discount stores but can also set new standards.
What began in Austria as “Zurück zum Ursprung” was introduced to the Swiss market in 2022: “retour aux sources” launched at ALDI SUISSE with the same quality standards, adapted to the specific characteristics of the Swiss market and its agricultural sector. The brand stands for traceable origin, location-specific production, and scientifically proven sustainability—and demonstrates that the LAMPERT system can be successfully adapted to new markets and structures.
Cafeterias are places of everyday life—noisy, fast-paced, and under cost pressure. Switching to organic food here sends a message that goes far beyond the plate.
In May 2019, Österreichische Mensen GmbH (ÖMBG) commissioned the LAMPERT team to develop a concept for sustainable food procurement. On the initiative of Director Meinhard Lukas, Johannes Kepler University Linz became the first Austrian university to gradually switch its catering to organic and regional products—while keeping prices the same for students. Up to 1,500 meals are served daily at JKU. The first step: a complete switch to organic meat, organic sausage, and organic poultry.
The LAMPERT concept for ÖMBG was not merely a strategic document. It was a practical roadmap—designed for implementation under the real-world conditions of a large-scale catering operation.
This included analyzing all existing recipes, selecting suitable organic suppliers, establishing traceability, adapting and developing new recipes, and raising awareness among kitchen staff. The new system was introduced gradually—starting with pilot projects that demonstrated what worked in day-to-day operations before the full transition took place.
LAMPERT developed the Original Alpenmedizin Standards for Alpenmedizin GmbH, a subsidiary of M.C.M. Klosterfrau Healthcare GmbH—comprehensive sustainability guidelines for agriculture and processing in product categories such as herbs, honey, fruit, oilseeds, vinegar, oil, juice, distillates, and salt.
The challenge was clear: How do you preserve the authenticity and quality of natural raw materials throughout the entire value chain—from agriculture to the final product? The answer was a standard that does not merely promise quality through certifications, but ensures it through continuous monitoring.
Milk and baby food are particularly sensitive products for consumers, as they lay the foundation for their children’s healthy lives.
Parents therefore place a high priority on organic certifications, transparency, and the origin of ingredients (Market Research Report).
At LAMPERT, we developed a unique line of milk and baby food that offered much more than just organic certification. For HOFER and Zurück zum Ursprung, we created a milk formula made from regional hay-fed milk that meets the strict LAMPERT standards. Thanks to the high-quality raw materials and processing, the milk formula contained the essential palmitic acid without the need to use palm oil. In addition to starter and follow-on formulas made from organic cow’s and goat’s milk, there were also various baby food products, such as jars and purees.
The launch of the organic milk and baby food product line set new standards for quality, transparency, and sustainability.
The concept behind " Zurück zum Ursprung " organic baby food focused strictly on the natural quality of the raw ingredients and the deliberate avoidance of additives.
The product range included a full line of infant formula, jarred baby food, and cereal porridges. Production in accordance with the “Prüf Nach!” standard went far beyond the requirements of the EU Organic Regulation, demonstrating that consistent environmental and animal protection is possible on a large scale.
Refreshing, nourishing, and packed with valuable ingredients—and, of course, free of mineral oils—that was the secret formula behind the Zurück zum Ursprung organic natural cosmetics line . Featuring the finest formulations made from high-quality oils and sustainable ingredients that were traceable all the way back to the farmers who grew them.
In the spring of 2022, five organic cosmetic products were added to the permanent product line for the first time: shampoo and shower gel, deodorant, hand cream, bar soap, and lip balm.
The entire product range was free of residues and pesticides. This is not a given in the cosmetics industry—it required genuine collaboration with farmers, strict controls, and full responsibility across the entire supply chain. All active oils were sustainably produced and sourced regionally. Sea buckthorn berries, sunflowers, and hemp—the valuable ingredients were extracted from these raw materials and were traceable online all the way back to the farmers who grew them.
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