Sustainable products face a twofold challenge: they must appeal to consumers at the point of sale while also meeting the highest sustainability standards. Today’s consumers expect more than just an appealing design and good value for money—they want to know where a product comes from, how it was made, and how it contributes to sustainability. At the same time, a brand must stand out in a competitive market and remain economically viable.
Through the LAMPERT Method, we combine a commitment to transparency with scientifically proven results. This results in brands that not only look good but are also effective.
Understand the market, competition, target audience, and—where applicable—the brand equity of your existing brand. We analyze consumer behavior, evaluate existing offerings, and identify sustainability opportunities that enable true differentiation. The result is a clear picture of the opportunities and risks.
Define the brand essence based on our sustainability criteria and identify your unique selling proposition. This phase lays the strategic foundation for rebranding or strengthening your existing brand—from targeting your audience and setting your price positioning to crafting a sustainability promise that stands up to scrutiny.
Developing design, communication strategies, and brand identity. This is where the strategy comes to life, both visually and verbally. We design packaging that stands out on the shelf, develop communication concepts, and validate every sustainability claim using our scientific evaluation methodology.
Support the rollout of a new communication campaign or the market launch of a new brand, measure performance, and further develop and scale the brand. The launch is not the end, but the beginning of a continuous optimization process. We analyze sales data, consumer reactions, and market trends, and adjust the strategy accordingly.
Many agencies design packaging. LAMPERT develops brands based on comprehensive, scientifically validated sustainability criteria. Every claim is verified and substantiated, and every supply chain is documented in our transparency database. We don’t rely on assumptions—we rely on data—and in doing so, we create brands that consumers and retailers alike trust.
Launched in 2006 as an organic brand for HOFER (ALDI SÜD Austria), Zurück zum Ursprung is now one of the best-known organic umbrella brands in the European food retail sector. Built on the LAMPERT standard with its eight core values—including regionality, environmental protection, and animal welfare—the brand combines consistent sustainability with complete transparency through the LAMPERT database. Zurück zum Ursprung has proven that organic products not only work in discount stores but can also set new standards.
What began in Austria as “Zurück zum Ursprung” was introduced to the Swiss market in 2022: “retour aux sources” launched at ALDI SUISSE with the same quality standards, adapted to the specific characteristics of the Swiss market and its agricultural sector. The brand stands for traceable origin, location-specific production, and scientifically proven sustainability—and demonstrates that the LAMPERT system can be successfully adapted to new markets and structures.
General inquiries
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