Brand and
communication concepts
Development of customized concepts for a sustainable brand image and honest communication.
For sustainable brand communication
We develop brand and communication concepts for sustainable food, taking into account current regulations such as the Green Claims Directive. At a time when consumers are increasingly making environmentally conscious purchasing decisions, it is crucial to position your brand authentically and transparently.
The food industry thrives on trust and emotions. With a clear brand image and credible communication, we support our customers in sustainably asserting themselves in a challenging competitive environment.
Dr. Isabell Riedl, Head of Communications at LAMPERT
Food brands face the challenge of communicating their environmental and social commitments in a credible way. It is essential that companies emphasize their sustainable practices, but they must be transparent and verifiable.
Whether in product packaging, web or social media presence or direct customer contact - we create the perfect balance between brand image and sustainability.
How we support
Our work includes:
- Brand strategy and positioning
- Development of an unmistakable corporate design
- Storytelling and message formulation
- Implementation in all relevant communication channels (print, digital, social media)
- Ongoing support for communication measures
Advantages
Benefit from our many years of experience in sustainably anchoring brands in the market:
Industry expertise
Tailor-made concepts
Holistic approach
Application example & reference
Back to the origin
Werner Lampert developed the organic brand Zurück zum Ursprung for the discounter Hofer Austria in 2006. Since then, LAMPERT has managed the sustainable organic own brand and implemented comprehensive communication measures for all relevant channels, from print media and online marketing to social media and POS marketing (point of sale) for the brand.
Marketing Leader of the Year 2024 - Lifetime achievement
On 9.9.2025, Internet World Austria and the Marketing Club Austria honored the best marketers of the year. The special lifetime achievement award went to Werner Lampert for his extraordinary achievement in creating famous and successful organic brands. Werner Lampert was honored in a laudatory speech by journalism icon and publisher Armin Thurnher.
Managing Director Brigitte Hanzmann accepted the award on behalf of the entire team.
Photo copyright: Elisabeth Kessler MOMENTUM Vienna
Frequently asked questions about brand and communication concepts
Do you need more information about brand and communication concepts?
How do I ensure that my brand remains authentic in the area of sustainability?
Your brand will remain authentic in the area of sustainability if you do not rely on short-term trends, but on verifiable, transparent standards. This is exactly where LAMPERT comes in, with the LAMPERT database, scientifically sound methods and consistent quality assurance, including in communication.
Implement brand and communication concepts with us.
Contact us.
Would you like to know how we can provide specific support with product development and project management for sustainable food?
Then contact us!
Further services
