Back to the origin
Austria
The organic success story in the discount store, which began with a vision and continues decades later.
The origin of the organic discount brand
After Austria joined the EU, hay milk was doomed. Werner Lampert, a great cow lover, knew that this had to be prevented. In 2006, the first hay milk was sold as drinking milk at HOFER Austria! The "Zurück zum Ursprung" brand, which combines sustainability with regionality and transparency, was born.
It quickly developed into one of the most successful organic brands in Europe and now offers around 400 products in the food groups for everyday needs.
Organic in a discount store? Does that go together? People still ask me that today. I see it as my mission to make high-quality organic food accessible to everyone. Organic food should not be a privilege. That's why discounting was a logical step. We save on logistics, but not on quality.
Werner Lampert, organic & sustainability pioneer
The brand is based on 8 core values
- Regionality
- Environmental protection
- GMO-free
- Animal welfare
- Highest food quality
- Transparency
- Fairness towards farmers
- Fairness towards consumers
LAMPERT supports HOFER
The following services are implemented for HOFER on the basis of the LAMPERT method:
- Development of sustainability guidelines
- Product development and project management
- Communication of the brand
- Transparency and traceability
- Quality and origin assurance
- Development and implementation of sustainability assessments and innovation projects
Our service portfolio
The contact to us.
Would you like to know how we can provide concrete support in establishing sustainable food?
Then contact us!