Mr.Lampert, do organic and mass production go together at all?
Werner Lampert: Organic mass production is obviously not possible. Nevertheless, it is my dream and also the driving force behind what I do to offer our population organic quality. Everyone in our country should be able to eat the best possible food. And there is simply no alternative to organic. That's why we want to be able to feed every Austrian with organic food.
Youhave developed your own quality label with "Prüf Nach! How does this differ from other organic quality labels?
Lampert: Prüf Nach! is a further development of my holistic approach to organic and characterizes the Zurück zum Ursprung products: highest organic quality, regionality, transparency and sustainability. The best raw materials from the region serve as the basis for high-quality food - food that can be traced back to the farm. This is unique in the world. Consumers have a right to know who and where the products come from and how they are produced.
Youhave (co-)developed two of the most successful organic brands in Austria and Europe. Excuse me for asking, but how did you ensure that one didn't outstrip the other?
Lampert: There is no competitive behavior with organic. Organic is an effort to achieve the best quality. You are not enemies, but always learners.
Wheredoes their mission to develop products of unique quality that are manufactured sustainably and transparently actually "come from"?
Lampert: Organic belongs together with regionality, with regional added value. Only fair, cooperative and transparent trade can open up a future worth living. I want healthy food. And this can only come from healthy farming, healthy soil, healthy animals and sustainably managed agriculture. I am convinced of that! That is what we are working on, and that is also the reason why I founded Werner Lampert BeratungsGmbH.
Werner Lampert was involved in the development of the Hofer organic line Back to the Origin as well as REWE International AG's own brand Ja! Natürlich brand. Since the 1970s, the organic pioneer has been intensively involved in organic farming. In 1998, he founded Werner Lampert BeratungsGmbH and since then has worked with a team of experts on the development, production and marketing of sustainable, life-enhancing and mass-market organic products and organic brands.
About Christiane Mähr
Born in Feldkirch in 1978, a good two decades later I studied IWW in Innsbruck and Maastricht (NL) and returned to Austria in 2003, where I have lived and written ever since: first in marketing and communications, then in PR and since 2011 as a freelance journalist, copywriter and communications consultant. My focus is on the health and medical sector (from "Gesünder Leben" and "Gesundheit" to various specialist and customer magazines), but I also write for the online portal wirtschaftszeit.at and Biomagazin, among others. And what else? I love conjuring up delicious dishes from good food, turning vegetables into soups, stews and the like or baking "sinfully sweet" cupcakes, cookies and cakes. I also love New York City, my yoga mat and my husband.
