The nomination of Werner Lampert as "European Marketer of the Year 2026" is a special posthumous recognition of his life's work.
On March 4, 2026, the European Marketing Confederation (EMC) announced the finalists for the European Marketer of the Year Award 2026. Among the ten nominees from across Europe is Werner Lampert, who was nominated for Austria.
This nomination is a special recognition for work that goes far beyond traditional marketing.
European recognition for strategic marketing with attitude
With this award, EMC annually honors individuals who are already recognized as national marketing champions in their countries and who also impress with their strategic excellence, sustainable corporate development, and strong market impact.
The fact that Werner Lampert is now among the finalists at European level shows that sustainable marketing today means more than visibility or sales performance. It is about orientation, credibility, and the ability to combine economic success with social relevance.
Marketing that changes markets
Werner Lampert demonstrated early on that food cannot be considered in isolation from agriculture, the environment, animal welfare, and social responsibility. His work stands for the development of quality programs, new standards in cooperation along the value chain, and a consistent combination of entrepreneurial thinking and sustainable development.
This approach is becoming increasingly important, especially at a time when many companies are looking for credible answers to climate, biodiversity, and supply issues. The nomination therefore recognizes not only personal achievement, but also an understanding of marketing as a strategic force for transformation.
Among the best in Europe
According to EMC, a total of ten leading marketers from Europe have been selected for the final round. The final decision will be made by a jury of experts as part of a multi-stage selection process. The European Marketer of the Year 2026 award ceremony will take place on April 23, 2026, in Vilnius as part of the LIMA Awards.
Just being accepted into this final round is a significant honor. It shows that Austrian initiatives in the area of strategic brand management and sustainable market design are also gaining recognition at the European level.
A life's work that lives on at LAMPERT
Werner Lampert has shaped the food industry beyond Austria. He has created well-known organic brands and shown that organic products can be brought out of their niche and into people's everyday lives. His great achievement was to combine quality, sustainability, and brand management in such a way that not only successful products were created, but also a new understanding of the food industry.
This is precisely the thinking that LAMPERT continues to pursue. Together with its partners, the company develops practical solutions for sustainable agriculture and combines sustainability with brand, product, and communication development. In this way, Werner Lampert's aspiration to not only describe the future of the food system, but to shape it in concrete terms, lives on.
The nomination thus honors not only his extraordinary life's work, but also the enduring relevance of his ideas, which are being consistently developed further at LAMPERT together with the team.
